Predictive Modeling

BigProfiles is specialized in CRM predictive modelling. Predictive Modelling combine data assets of a company with People Profiling’s marks, to empower predictive ability.

Predictive Modeling

 

BigProfiles is specialized in CRM predictive modelling. Predictive Modelling combine data assets of  a company with People Profiling’s marks, to empower  predictive ability.

 

Predictive Models for your CRM

Using our predictive models, you can predict your customers or prospects purchasing behaviors.

With Big Profiles data-driven strategy we can increase revenue, customer’s lifetime value and reduce probability of churn of each customer.

Correlating internal and external data, we can collect insights on customers  and predict their behaviours.

Personal and Corporate Data

We manage data collected on company’s CRM – such us gender, age, registered residence, customer senority or active subscriptions.

100 bheavioural marks

BigProfiles People Profiling enrich each customer profile with 100+ behavioural marks such as level of income, education, interests.

Design of a predictive modeling

A team of data scientists will be assigned to the your project to analyze customers’data gained from your CRM:

Training: the model will identify common features between customer’s clusters.

Prediction: analysis of customer prospects to calculate the purchasing propensity of each of them.

USE CASES

Using data analysis and predictive modeling, our Client archieved several milestones:

Antichurn

Propensity

Default Detection

%

Top Churner Detection

It is essential for our customer to build a solid customer base that does not leave for competition. People Profiling identifies users in your CRM with high propensity to churn, suggesting a retention strategy.

%

Purchasing Propensity

BigProfiles predictive models reduce the costs of cross-selling and up-selling sales campaigns. Your team will be able to Identify most profitable customer segments and focus its efforts on those customers clusters.

%

Default Detection

Walk away from not profitable initiatives. BigProfiles data scientists, using our predictive models, predict the probability of default for each customers, helping you to prevent business earnings loss.

Contact our Data Scientist


I agree with privacy policy in marketing operations: