BigProfiles People Profiling
BigProfiles People Profiling buids a profile for each user with 100+ probabilistic reviews on income, wealth, education, household, consumption, interests and much more. The platform capitalize on a very large number of unstructured data sources.
Profile your CRM with external data sources
In order to have an efficient CRM you need customer informations, not just data. The person hiding behind the consumer data has a profession, education, income, interests, habits, and much morer. BigProfiles platform capitalize on unstructured informations avaliable from Social Networka, Chamber of Commerce and Open Data.
4 marital status markers
5 education markers
19 working position markers
INCOME / ASSETS
11 income and assets’level markers
11 household and real estate markers
30 consumption markers
78 markers on interests and sociality
23 markers on automotive
Population segmentation in 1 Million Micro-Clusters
Leveraging its data-driven proprietary process, BigProfiles platform segmented and classified Italian population in over 1 million micro-clusters. Thanks to our commercial agreements with third-party data sources, open data and aggregated data from social networks, we are able to characterize every population micro-cluster with thousands of data that describe each consumer at 360 °.
Profile each of your customers with more than 100 probabilistic indicators
Each prospect customer in your CRM have some specific characteristics belonging to a given micro-cluster. BigProfiles propietary technology converts those peculiarities into probabilistic profiling markers for each individual consumer. 100+ markers will profile the single buyer on the basis of family, education, profession, income, assets, investments, housing, consumption, interests, automotive and much more.
Our Customers use our markers to analyze their own Customer Base and predict purchasing behaviors:
Predictive Models Performances
Use of probabilistic markers in predictive models
Data to be analyzed by Customer
Creation of data analysis enriched with probabilistic markers
Targeting prospects for a cross-selling campaign
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